Why Small Businesses Need Paid Ads
Schedule your free consultation today and take the first step toward building your brand online.
Content and Media Buying Process
1. Your Customers Research You Online First
Before walking through your door or calling your business, people check your website, your social media, and your online activity. If your content is outdated or missing, you fall behind competitors who show up consistently.
2. Organic Reach Only Goes So Far
Posting alone is not enough. Most platforms limit reach without paid distribution. When your content is paired with targeted ads, you make sure the right people see it at the right time.
3. Brand Awareness Builds Trust
Consistent content increases familiarity. Paid ads increase frequency. Together, they create trust, which drives action.
4. You Are Leaving Customers on the Table By Not Advertising
People are actively looking for businesses like yours every day. If you don’t show up where they spend their time, you miss opportunities that could have become real revenue.
This is the framework we use with every business we support. It keeps things simple, clear, and focused on results.
Step 1: Free Social Media Consultation
We start with a call to understand your brand, your goals, and where you are right now. This conversation gives you clarity on what you should be doing, how often you should be posting, and what platforms make the most sense for your specific business.
What you walk away with:
A simple plan for what to film, what to post, and how to move forward, even if we never work together beyond this call.
Step 2: Brand and Audience Strategy
Before any content or ads are created, we map out who you want to reach and how to speak to them. This includes:
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Your brand position
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Your ideal customer
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Your strongest messaging angles
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Your competitive landscape
This strategy guides everything that comes next.
Step 3: Content Planning
Great paid ads start with great content. We build a plan for:
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The stories you should tell
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The videos you should create
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The messages that resonate with your audience
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The visuals that strengthen trust
This becomes your blueprint for consistent, effective posting.
Step 4: Production and Content Creation
We produce the content that brings your strategy to life. This includes on-site filming, editing, and delivering ready-to-post videos that represent your brand at a high level.
Everything is built to work for both organic posting and paid distribution.
Step 5: Paid Ads and Media Buying
With strong content in place, we launch campaigns through:
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Meta ads
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Local targeting
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Retargeting
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Streaming and OTT placement if applicable
Our goal is simple. Reach the customers who are most likely to work with you and move them to take action.
Step 6: Optimization and Reporting
We monitor your campaigns, adjust them based on performance, and keep you updated with clear reporting. You see what is working, what is improving, and how your presence is growing.
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You get a strategic partner, not just an ads manager
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Your content and ads come from the same team for consistency
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You get clarity on what you should be doing every week
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Everything is tracked, measured, and explained clearly
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Our team focuses on quality, not quantity
We work closely with only a limited number of businesses to maintain the highest level of service and attention.
Get Started With a Free Consultation
Why Should You Consider Running Ads?
A clear path for building your brand online and bringing in new customers
So Why Work With Us?
Most small businesses know they should create consistent content and run paid ads, but they’re not sure where to start.
This page goes into detail on how we build strategies for customers. It may seem like a lot, but those who want real results, need a robust strategy to guide them there.
Our process is built to guide you from strategy to execution with a focus on clarity, simplicity, and measurable results. Whether you’re just beginning or you already have momentum, we help you build a system that grows your presence and fills your pipeline.
Our Process
If you run a business, this is the moment to build your online presence the right way. Content and paid ads drive attention, trust, and predictable growth. We will help you map out your next steps and create a plan that fits your goals.